![]() Generally, small law firms will employ less than 15 people, including lawyers and paralegals. (Some specialized firms prefer the term “boutique,” but we’ll stick with small.) The average marketing budget for small law firms and how to allocateįirst off, let’s clarify what we mean by “small” law firm. Keep that in mind as you establish a digital marketing budget for your firm. Trust us, Google is far beyond the point of ranking businesses that trick them with cheap tactics.Ĭheap services will get you cheap results. Those low numbers might cover some SEO and maybe a little bit of web development, but you won’t meet your goals with “some” of this and a “little” of that. But what those other agencies aren’t telling you is that the 2 to 5% rule doesn’t even cover foundational marketing costs like website redesign and content strategy. ![]() You’ve probably seen statistics touted by other marketing firms, claims like “ You should spend 2 to 5% of revenue on marketing.” Cheap services will get you cheap results.Īfter seeing those kinds of figures, you might think we’re pulling your leg with the 5-15% rule. We know and expect that you’ll spend a fair amount of time researching average law firm marketing budgets. Each law firm has varying needs and capabilities, so you should certainly evaluate where your business stands before making any spending decisions. Specific amounts will change depending on the size of your firm (bigger firms have bigger pockets) and where your firm is located (areas with a higher attorney density means higher spending). Ideally, you’d set aside $100,000 to $300,000 in your marketing coffer. Let’s say your firm brings in $2,000,000 a year. As a rule of thumb, your annual marketing budget should be the equivalent of about 5-15% of your firm’s annual revenue. You read rules and statutes all day as an attorney, so we’re going to keep it brief.
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